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The Power of The Internet & The Post-Pandemic Fashion World

This webinar explores the effects of social media and the internet in a post pandemic fashion world.

Wednesday, 8 September 2022, at 17:00 GMT (UK time)

The world is changing at a faster pace than we could imagine, in both positive and challenging ways. In rapid succession, we have seen the emergence of social movements like Black Lives Matter and #MeToo, scandals such as the Weinstein, Epstein and Cosby court cases and the acceleration of the effects of global warming on our planet. The COVID-19 pandemic is the last and most recent of a series of catalysts that have forever changed the fashion world.

The awareness of our mortality, and of the irreversible damage humans are doing to our planet are beginning to change the way we behave, how we think and how we consume. Social media and the internet are now at the front and centre of global shifts in human behaviour and consumption.

The webinar is designed to assist aspiring young professionals and lifelong fans to learn their lessons from the past and insights into the future of fashion.  It features three outstanding figures of Iranian descent, who continue to influence fashion modelling, marketing and business spaces.


About our Panelists

Affe Adel

Founder and creative director of MILFOREVER

A successful British-Iranian woman. In her early 20’s, she worked with dance music legend, Pete Tong, and was signed to a leading UK record label, selling over 400,000 units of her debut album. She’s modeled for Vivian Westwood and starred in the BBC documentary ‘Days That Shook the world’.

She has since worked in senior management positions for some of the world’s most respected and recognised companies such as IBM, American Express and Shell. In 1997 Affe co-founded her first Company Scicom, now listed on MESDAQ. Her latest venture, MILFOREVER, is a fashion brand celebrating and empowering Generation X women who are between their mid 30’s and mid 50’s. 

Sadegh Dolatshahi

Fashion sales and marketing executive

Top British-Iranian fashion sales and marketing executive with skills in leadership, management and luxury brand development. Sadegh’s vast network among A-listers and celebrities, combined with key retailers, e-commerce businesses, designers and stakeholders sets him above and beyond major figures in the fashion marketing and networking spaces. Having graduated with honours and a business degree, he entered the fashion world by working with the legendary Joan Burstein, who discovered and championed designers such as John Galliano and Alexandre McQueen. He is presently the Regional Commercial and Marketing Director at Aeffe (Moschino, Alberta Ferretti, Philosophy di Lorenzo Serafini).

Farnoush Hamidian

Model

Farnoush began modeling as a teenager in Iran and after her move to Europe, she signed with MMG models & Brave Models at the age of 28. After surviving complications from cerebral infection, she rose to fame in 2016. Photographed by the likes of Luca Morelli & Alessandro Morelliface, she is known as the Middle Eastern face of “The Dolce & Gabbana Girl”, working with Anna Dello Russo, and the #DGlovesbari Italian campaign. Hamidian’s beauty is included in top magazines, including Glamour and Harper’s bazaar. She is the favourite face of Lancome, Mac cosmetics & Max Factor, and Chopard Haute Joaillerie. 


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