About Us

A UK-registered charity, P.E.F. advances education in line with Sustainable Development Goals (Agenda 2030). The Foundation offers special events and training on character and civic education, as well as scholarships, awards and resources for children and women of all backgrounds, including 110-million Persian-speakers worldwide. 

Norouz ’97


P.E.F. is giving you the chance to participate in the annual fundraising campaign to help raise funds for education of children.

The Norouz ‘97 Kid 2 Kid Campaign is for children and youth who want to take charge of raising at least GBP 2000 and help advance education among your peers. The campaign will launch on Shab-e Yalda and will continue until we reach our goal in time for Norouz ’97.

The student and school that raise the highest amount of donation will be awarded the ‘P.E.F. Civic Award’. The Award is comprised of a gift certificate for the student as well as GBP 250 donation towards the school that help raise the highest amount of contribution to this year’s Kid 2 Kid campaign.

Monthly Events

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Latest News

  • Character and Civic Education

    Preparing the Next Generation for Success P.E.F. is pleased to announce the launch of its Character and Civic Education Camps in early 2018. Character and Civic Education (CCE) provide training in self and social skills that are essential for a successful life in an ever-changing world. The training stages enable each child to explore and […]

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  • The London Children’s Book Fair at Parasol unit

    Introduction Parasol unit is hosting the second edition of The London Children’s Book Fair on 15 and 16 December 2017. Open to all from toddlers to teens and families, this year’s edition focuses on storytelling. Everyone has a special story to tell. Why promote literacy? Parasol unit is located in the London Borough of Hackney, […]

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  • Small Media: Wasted Youth

    On Tuesday, 10 October 2017 Small Media and Persia Educational Foundation will host an event at University College London to mark the International Day of the Girl Child. The event will serve as the launch of a new Small Media report entitled Wasted Youth: Children’s Rights in Iran. This timely report identifies a number of areas in […]

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Wristband Campaign

Show Your Support

The P.E.F. wristband campaign is designed to support an unique scholarship fund. This fund is used to award scholarships to students between the ages of 11 to 15, who are interested and involved in character or civic education at their school or in their community. Its motto ‘Education is a Girl’s Best Friend’ is designed by P.E.F. to highlight the importance of education for all, in particular girls who bear the potential of becoming mothers, the first educators of the next generation.

Show your pride and support your children by purchasing the one of a kind P.E.F. Scholarship wristband while our supplies last. Perfect for party treats or community events.


In addition to anonymous donors, the following have generously supported our initiatives as well as joint efforts: