The Norouz 96 Kid to Kid Campaign was launched earlier this year among community schools for children of Iranian, Afghan and Tajik origins in London, UK. However, following its launch, Persia began to receive donations not only from children at London’s community schools, but also from Scotland, France, and even as far away as the United States.
The annual campaign provides an opportunity for young citizens to learn about empathy by engaging in acts of charity and service. “The main aim of the campaign was to encourage peer-to-peer engagement among younger citizens,” said Tahirih Danesh, the Executive Director of Persia, “Kid to Kid is designed to help children and youth understand that everyone can have a positive impact, especially the young.”
Part of the funds raised was donated to Ayas Stiftung, a German-registered NGO. A family-run NGO, Ayas focuses its resources on serving their target population with almost no administrative costs. According to Danesh, “Persia works with organisations that maximise impact and inclusivity”.
Persia Educational Foundation
Persia advances education among women and children of Iranian, Afghan and Tajik origins. Its programmes and projects help raise awareness, funds and standards that are essential to achieving Agenda 2030 Sustainable Development Goals.
Ayas (aka Light of Hope for Afghanistan) is a German non-governmental organization was founded by Dr. Akbar Ayas and Sima Ayas to carry out aid projects in Afghanistan. The NGO looks for long-term support for Afghan women and children in need. Ayas aims to reach as many women and children in Afghanistan as possible.